Grace in Losing and Winning at Wimbledon

But Crisis Comms and Shade at the Espy Awards


This Week …

  1. Summer Shorts: Winning and Losing at Wimbledon: Leadership Insights from Post-Match Actions and Speeches

  2. Before We Go …


Photo Credit: Kirsty Wigglesworth / Associated Press

1. Analyzing Wimbledon’s Speeches

In the high-stakes world of professional sports, maintaining grace in victory and defeat is critical not only for an athlete’s personal brand but also as a model for all audiences and for representing the sport well. Novak Djokovic, despite his numerous titles, faced a formidable challenge in staying composed after his second consecutive loss to rising star Carlos Alcaraz.

Tennis fans enjoyed a great competition during and after the match:

Losing with Grace: Novak Djokovic, Serbia

  • Gracious remarks:

    • “Obviously not the result I wanted, especially in the first couple of sets. I wasn’t up to par but credit to Carlos. I tried to push him and save the three match points to extend the match a little bit longer. But he was the deserved winner today.”

  • Hot Humor

    • The Mirror: Annabel Croft left red-faced after 'hot' comment to Wimbledon champion Carlos Alcaraz

      • Croft started her interview by saying: “Novak, I know this is not the result you wanted. But you were up against such a hot and talented player in Carlos Alcaraz.”

      • “That’s what I was about to say, he was definitely very hot today!” Djokovic quipped.

  • Puts it all in perspective

Winning with Grace: Carlos Alcaraz, Spain


2. Before We Go …

Photo Credit: Mark J. Terrill / Associated Press

The ESPY Awards gave viewers a chance to see a variety of communications approaches, from the use of crisis communications response to address a controversial award acceptance to evening a score with cutting humor.

How did these script decisions land?

  • NYT: “Prince Harry, Duke of Sussex, is no stranger to controversy, and he found himself in the thick of another public-relations pickle before he strode to the stage at the ESPY Awards in Los Angeles on Thursday night. But in accepting the Pat Tillman Award for Service at ESPN’s annual made-for-TV gala, Harry graciously acknowledged his critics — including Mr. Tillman’s mother, Mary — while citing the work that his organization, the Invictus Games, had done since its inception in 2014.”

    • How did he do? What did he say to try and create a new framework in which to view his controversial award?:

      • HAZ: The truth is, I stand here not as Prince Harry, Pat Tillman Award recipient, but rather a voice on behalf of the Invictus Games Foundation and the thousands of veterans and service personnel from over 20 nations who have made the Invictus Games a reality. This award belongs to them, not to me.

      • Hat tip to Aaron Dowd.

  • Yahoo Sports: “A day after the tennis legend roasted him onstage alongside her sister Venus and "Abbott Elementary" creator and star Quinta Brunson, the Kansas City Chiefs kicker issued a statement to NBC News complaining about the joke.”:

    • The Williams’ and Brunson threw shade as a response to Butker’s controversial commencement speech:

      • So, go ahead and enjoy women's sports like you would any other sports, because they are sports. - Venus Williams

      • Except you, Harrison Butker. We don't need you. - Serena Williams

      • At all. Like, ever. - Quinta Brunson

    • NBC News: Butker’s response:

      • I thought Mrs. Williams was a great host and applaud her for using her platform to express her beliefs on a variety of topics. … Sports are supposed to be the great unifier and at an event dedicated to celebrating a diverse group of men and women who have accomplished great feats, she used it as an opportunity to disinvite those with whom she disagrees with from supporting fellow athletes.


See you next week …

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