Resource Hub for Strategic Communication Professionals
The Staying Power of Pure Michigan
The Pure Michigan campaign, launched in 2008, continues to captivate audiences with its emotional and philosophical storytelling.
Lessons from a KU Visit
How does a large university make one prospective student feel welcome?
Pesky Questions: Navigating Mission and Vision Statements
Mission and vision statements are more than corporate jargon; they are foundational to your organization's direction and culture.
Is Your Organization’s Mission a Work Horse or a Show Pony?
Work horse or show pony? And what your company’s mission is really saying.
Yikes: The Kyte Baby Controversy
Breaking down the Kyte Baby controversy and lessons learned.